News and Insights

MediaMath appoints Ying as lead PR agency of record for Singapore and ANZ

September 23, 2015

Singapore – MediaMath, the creator of the TerminalOne Marketing Operating System™ for digital marketers, has appointed Ying Communications to spearhead its communication efforts in Singapore, Australia and New Zealand, as well as across the South and Southeast Asian regions. As the lead agency, Ying Communications extends media relations support in Australia and New Zealand through its in-country agency partner, PR Deadlines.

Headquartered in New York, MediaMath has established, and significantly grown, its presence in Asia Pacific (APAC) over the last four years. The company opened a regional office in Singapore in February 2014 to aid further expansion into APAC.

“APAC is one of the fastest growing regions globally and a key focus for MediaMath’s business, but there is still so much more opportunity here to educate people on the benefits of programmatic advertising. With the appointment of Ying Communications, we hope to tap on their industry knowledge and experience to build further brand awareness for MediaMath in the region,” said Emma Williams, Senior Director, Regional Marketing EMEA, APAC & LatAM at MediaMath.

With Ying Communications’ appointment, MediaMath is looking to consolidate its communications efforts for its already growing TerminalOne Marketing Operation System™ customer base. MediaMath’s TerminalOne Marketing Operating System™ allows marketers to activate data, automate execution and optimise consumer interactions across multiple channels.

“We have watched Singapore become a regional hub for the digital advertising industry, and MediaMath is known in the industry for its revolutionary digital marketing technology. As an agency that has experience working with companies in highly technical industries, we look forward to working with MediaMath on building the momentum in the APAC region,” said Naeema Ismail, General Manager, Ying PR.

About Ying Communications

Ying Communications – which comprises of Ying PR and Ying Marketing – was founded by Allan Tan and Yeap Yin Ching, a husband-and-wife team with combined marketing and PR expertise gained from in-house roles at Singapore Airlines, IBM and Shell Eastern Petroleum. They started Ying Communications in May 2001 to provide integrated B2B communications services to companies in highly technical industries. Check out airport transportation.

The company has a team of 35 today who are defined by their love of all things B2B. Ying Communications’ PR retainer clients include industry giants and growing companies including Airbus, BENEO, Cargill, Citrix, Cognizant, Commvault, CyberSource, and Tableau, among others. Visit:

Ying Communications is owned by Ying Pte Ltd, which also owns sister agency, True Worth Consultants, another B2B communications consultancy. True Worth’s PR and marketing clients include Dassault Systèmes, EMC, Oracle and Red Hat. Visit:

 About MediaMath

Based in New York with 12 locations across five continents, MediaMath develops digital marketing technology and offers deep industry expertise that enables marketers to connect with consumers individually and at scale, across the entirety of the world’s digital media. Read more about the bankruptcy lawyers.

MediaMath’s TerminalOne Marketing Operating System™ allows marketers to customise their own technology infrastructure and leverage their data and industry data in the planning, execution, optimisation and analysis of digital marketing programmes, resulting in smarter decisions that grow their business painterly. Powering the operations for thousands of marketers, including those representing 55 percent of the Fortune 100, TerminalOne enables them to drive transformative business results across the entire digital ecosystem.

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