News and Insights

Finn Partners Expands into APAC with Acquisition of B2B PR & Marketing Agency Ying Communications

April 4, 2017

Singapore – Global public relations firm, Finn Partners, today announced it has acquired Singapore-based Ying Communications, a leading B2B PR and Marketing firm with a special focus on the tech sector. Finn Partners acquired Ying Communications – together with its sister agency True Worth Consultants – through the 100% purchase of Ying Pte Ltd, the holding company which owns both agencies. Moving forward, the two agencies will be known as Ying Communications, a Finn Partners Company, and True Worth Consultants, A Finn Partners Company.

The two founders, Allan Tan and Yin Ching Yeap, will serve as Managing Partners and report to Howard Solomon, one of the Finn Partners Founding Managing Partners. Solomon also leads the firm’s West Coast operations, which has offices in San Francisco, LA and Portland.

Peter Finn, Founding Partner of Finn Partners, commented, “This is a very important first step for us into Asia Pacific and it makes perfect sense for this move to be focused on the tech sector.  Tech is our largest practice area and we are seeing great demand for marketing and communication support in Asia Pacific from our tech clients. Our plan is for our new Singapore office to serve as the hub and headquarters of our Asia Pacific operations.”

Ying Communications was started 16 years ago by Tan and Yeap, who used to work in IBM, Shell and Singapore Airlines. Today, the agency is one of the most respected independent B2B agencies in Singapore and Asia Pacific, with a full-time staff of 35 B2B experts. Its clients include industry giants and growing companies such as Airbus, Cisco Systems, Cognizant, Cloudera, HP Enterprise, HP Inc, MediaMath, Microsoft, Pure Storage, SES, S&P Global Platts, and Tableau.

According to Solomon, “Peter and I met with many agencies in Singapore, and after spending time with Allan and Yin Ching, we knew that they were a perfect fit for Finn Partners. They are passionate about the work they do for their clients, they know the tech sector inside and out, and they believe in the value of collaboration as a key to their success. We also love the fact that Ying specializes in both PR and Marketing services, which is perfectly aligned with the integrated services we offer to our clients.”

Tan, Managing Director & Co-Founder of Ying Communications, commented, “For 16 years now, we’ve worked at becoming the best B2B communications agency in Asia. Joining Finn Partners will help take us to the next level because they’re already doing this on a global scale across more industries. We are thrilled to be working with Peter and his team to become Finn Partners’ strategic hub for Asia and extend our offerings into the rest of the region.”

Tan’s Co-founder, Yeap, added, “We are grateful to every staff member and customer – past and present – who’ve helped us build Ying Communications to what it is today. With Finn Partners, we’ve found a company with values and a culture aligned with ours – one that’s focused on doing great work and being a great place to work. We can’t wait to get started on this new phase of our journey.”

About Ying Communications

Founded in May 2001, Ying Communications provides integrated B2B communications services to some of the world’s most innovative companies by helping them bring their B2B stories to life. The firm specializes in coming up with creative and compelling communications programs for highly technical industries that effectively build brand awareness, engage communities, and generate and nurture leads for its many clients.

About Finn Partners, Inc.

Finn Partners was launched in late 2011 to realize Peter Finn’s vision to create a leading communications agency dedicated to shaping a bold new future in which innovation and partnership are strong brand drivers. Finn Partners specializes in the full spectrum of Public Relations and Marketing services. Practice areas include arts, consumer, CSR and social impact, education, financial services, health, professional services, technology and travel & lifestyle.

Since inception in December of 2011, Finn Partners has received six agency awards that are indicators of client and cultural leadership: “Best Midsize Agency” in 2015, “Best Agency to Work For” in 2013 and “Best New Agency” in 2012 from the Holmes Report and “Midsize PR Firm of the Year” in 2015 and “Top Places to Work in PR” in 2013 from PR News. The company has approximately 540 employees, with offices in Chicago, Detroit, Fort Lauderdale, Jerusalem, London, Los Angeles, Munich, New York, Nashville, Paris, Portland, San Francisco, Singapore and Washington D.C., and offers international capabilities through its own global network and PROI Worldwide. Find us at and follow us on Twitter @finnpartners.