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Endpoint security market leader Carbon Black puts its business in the safe hands of Ying

April 16, 2016

Carbon Black is taking no chances, bets on proven local B2B agency

Singapore – Carbon Black, the leader in endpoint protection, has appointed Ying Communications as its PR agency for Singapore and Malaysia. The retainer commenced on 1 February 2016.

Carbon Black is the market leader in Next-Generation Endpoint Security (NGES) and is leading a new era of endpoint security by enabling organizations to disrupt advanced attacks, deploy the best prevention strategies for their business, and leverage the expertise of 10,000 professionals to shift the balance of power back to security teams.

Carbon Black was voted Best Endpoint Protection by security professionals in the SANS Institute’s Best of 2014 Awards, and a 2015 SANS survey found that 68 percent of IR professionals are using or evaluating Carbon Black. And IDC, in 2015, named Carbon Black the leader in NGES, with 37 percent market share

In November 2015, Carbon Black set up a new regional Asia Pacific headquarters in Singapore, which will serve as the company’s hub for bolstering relationships with customers and partners across the region.

“The Asia Pacific region is a major priority for Carbon Black and Singapore sits at the heart of our regional strategy. It’s been an exciting few months since we started and we want to help forward thinking Asia Pacific organizations arm their endpoints, enabling security teams to defend their organizational assets effectively. We are putting our trust in Ying Comms to develop the communications strategies to deliver our message to those organizations,” said Kane Lightowler, Managing Director for Asia Pacific.

“Security is one of the most exciting part of the tech industry and we are thrilled to be partnering with Carbon Black to bring NGES to the region,” said Naeema Ismail, General Manager, Ying PR.

About Ying Communications

Ying Communications – which comprises of Ying PR and Ying Marketing – was founded by Allan Tan and Yeap Yin Ching, a husband-and-wife team with combined marketing and PR expertise gained from in-house roles at Singapore Airlines, IBM and Shell Eastern Petroleum. They started Ying Communications in May 2001 to provide integrated B2B communications services to companies in highly technical industries.

The company has a team of 35 today who are defined by their love of all things B2B. Ying Communications’ PR retainer clients include industry giants and growing companies including Airbus, BENEO, Cargill, Cognizant, Commvault, CyberSource, and Tableau, among others. Visit:

Ying Communications is owned by Ying Pte Ltd, which also owns sister agency, True Worth Consultants, another B2B communications consultancy. True Worth’s PR and marketing clients include Dassault Systèmes, EMC, Oracle and Red Hat. Visit: