News and Insights

The yellow elephant in the Ying PR room

December 8, 2015

Ying Communications riding high with latest appointment by Cloudera as agency on record in ASEAN and Australia/New Zealand

Singapore – Cloudera, provider of the fastest, easiest, and most secure data management and analytics platform built on Apache Hadoop and the latest open source technologies, has appointed Ying Communications as its regional PR and marketing communications agency for ASEAN and Australia/New Zealand.

Ying Communications is providing strategic counsel, thought leadership content creation and regional agency management from Singapore. It is also driving media outreach in Australia/New Zealand, Indonesia and Malaysia, through its partner agency network.

In 2005, when Cloudera co-founder and chief architect Doug Cutting named the open source software he co-created after his son’s stuffed toy elephant – “Hadoop”, little did he realize that it would become the leading analytic data management platform that powers most of today’s information architecture globally. Today, Cloudera is the market share leader in enterprise Hadoop, and regarded by many industry experts as the benchmark for Hadoop adoption and commercial success.

The company, regionally headquartered in Singapore, currently has more than 100 employees in Asia Pacific and four regional support centres in Singapore, Sydney, Beijing and Tokyo. Its customers in Asia Pacific include the region’s leading banks, governments, telcos, insurers, and manufacturing firms in the world.

“We are thrilled to be working with Ying Communications to get our story told in the region. In just two short months since we started working with them, Ying Communications has demonstrated their knowledge of our industry across the region, an ability to wear many hats and deliver insights on a variety of projects at once, as well as execute actionable ideas for the best media outreach results,” said Daniel Ng, senior director, Marketing, Asia Pacific, Cloudera.

“Cloudera is one of the most exciting tech companies in the world. Enterprises love its open source, big data management technology for its security, manageability and governance. The people we work with daily at Cloudera are smart, creative and passionate. It’s going to be an amazing ride,” said Naeema Ismail, General Manager, Ying PR.

About Ying Communications

Ying Communications – which comprises of Ying PR and Ying Marketing – was founded by Allan Tan and Yeap Yin Ching, a husband-and-wife team with combined marketing and PR expertise gained from in-house roles at Singapore Airlines, IBM and Shell Eastern Petroleum. They started Ying Communications in May 2001 to provide integrated B2B communications services to companies in highly technical industries.

The company has a team of 35 today who are defined by their love of all things B2B. Ying Communications’ PR retainer clients include industry giants and growing companies including Airbus, BENEO, Cargill, Citrix, Cognizant, Commvault, CyberSource, and Tableau, among others. Visit:

Ying Communications is owned by Ying Pte Ltd, which also owns sister agency, True Worth Consultants, another B2B communications consultancy. True Worth’s PR and marketing clients include Dassault Systèmes, EMC, Oracle and Red Hat. Visit: