News and Insights

Another Green World: Trending Climate Conversations from COP26

November 19, 2021

By Annabelle Wong and Keith Boi

The recently concluded COP26 climate summit has been described as a pivotal moment for countries to commit to decisive action on decarbonization. The two-week summit came to a close with nearly 200 nations agreeing to accelerate climate action and to “revisit and strengthen their current emissions targets to 2030”—a compromise deal that some observers say fell short of what’s needed to address rising global temperatures.

As world leaders gathered in Glasgow to discuss the paths forward for climate cooperation, what’s equally apparent is that public concerns over environmental issues are escalating. A recent YouGov survey found that up to two-thirds of global consumers are worried about climate change. In the Asia Pacific region, these concerns are most pronounced in countries such as India (77% of consumers); Singapore (76%); Indonesia (73%) and Hong Kong (72%).

Amid the online chatter and surge in digital content related to climate change, we wanted to get a better perspective of the topics that have been gaining traction among the wider public in the weeks leading up to and during COP26. Here’s a closer look at the key conversations and issues that are driving the most engagements on social media[1]:


Whither climate change?

Two weeks of intense negotiations at COP26 may have failed to reach the ambitious emissions cutting plans needed to limit global warming to 1.5°C. Nonetheless, the summit yielded positive outcomes such as the US-China joint pledge to slow climate change and the Global Methane Pledge that aims to cut methane emissions by 30% by 2030. New advances in renewables, electrification and other low carbon technologies have the potential to vastly reshape tomorrow’s energy landscape.

As the international community continues to pave the way to a greener future, the role of the consumer remains crucial. A global survey conducted shortly after the IPCC report’s release in August found that a staggering 83% of people are willing to do more to become better “planetary stewards”. As these sustainability trends and an increased climate consciousness take root, we could see both the business landscape and global climate mitigation efforts undergo an exciting transformation in the years ahead.

¹ Research data based on BuzzSumo