FINDING VALUE IN PRELOVED BRANDS
HOW A BRAND WAS ABLE TO REACH A NICHE AFFLUENT AUDIENCE WITH AN INTENT-BASED SEARCH STRATEGY
A luxury brand-buying company is in the business of purchasing pre-loved high-end luxury branded items that customers no longer want and finding a new home for them. The brand hopes to break the cycle of consumerism by creating a market for preloved brands to promote a more sustainable lifestyle. They approached us to help them reach out to affluent and high-end consumers who are interested to sell their branded bags, watches, and jewellery.
The aim is to reach affluent & high-end consumers, who wanted to sell their pre-loved luxury goods and drive website conversions towards enquiries.
SEM & SEO
Working closely with the brand’s team to understand their target audience, we create Responsive Search ads tailored to their target audience persona. Using curated keywords, we boosted website traffic and conversions, resulting in high-quality sell inquiries. Our insights-driven approach, combined with our SEO expertise also helped to make improvements to their website experience. These optimizations drove targeted traffic to their website which had a positive impact on the bottom line.
We over-delivered on website conversions by 400% while reducing cost per conversion by 75%.
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