Our Work
TURNING CRISIS INTO OPPORTUNITY
RAPID RESPONSE CAMPAIGN POSITIONS CLOUD SECURITY COMPANY AS TRUSTED ZERO-TRUST PARTNER IN THE WAKE OF DATA BREACHES
The Ask
In the wake of several data breaches in the region, we wanted to help our cloud security client develop a rapid response digital campaign to trendjack and position them as the preferred zero-trust partner.
The Goal
Our objective was to ride the hype and heightened concerns following the breach to position our client’s brand more prominently among enterprise IT and security professionals. To help them secure more mindshare and position them as a thought leader in this space.
SECTOR EXPERTISE
Programmatic Advertising
The Work
Using intent-based targeting, we were able to identify organizations that were surging against a list of security and zero-trust related keywords. And we used programmatic display to serve the ads to IT decision makers in these organizations across APAC. Ongoing optimization with A/B testing of content assets, messaging and creatives helped push the campaign performance.
The Result
In just one month, we achieved a 4X increase in website traffic and doubled marketing budget efficiency, solidifying our success in building brand awareness for our client.
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