UNLOCKING REVENUE WITH AN ACCOUNT-BASED APPROACH
HOW ABM HELPED OUR CLIENT REACH THE TOP 1% OF ENTERPRISES IN ASIA
Our data analytics client wanted to find a way to better align their marketing programs to generate leads and drive sale pipeline for their key markets in Asia Pacific – Australia, New Zealand, Singapore, Malaysia, Indonesia and Japan.
To retain and upsell to existing customers and generate new leads from a niche audience to boost sales.
We executed an always-on Account Based Marketing program to reach the key business and IT decision makers from their list of strategic accounts in each market. We used a combination of intent-based targeting to engage their audiences through paid social, programmatic display and content syndication. And created a robust content strategy to help drive audiences down the funnel.
We exceeded the accounts engagement target by 80%, generated over 2,000 marketing responses, with an ROI of 5x on media spend.
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