Michael Koek

Creative Director

Professional Experience

I enjoy turning complex problems into simple, beautiful and intuitive solutions. I’m passionate about making sure that interfaces and graphics we come up with are human-friendly, emotive, aesthetically pleasing, clear, on-brand and usable — with a touch of mellow smoothness. From workflow diagrams to detailed user interface mockups, I love shaping and crafting on-screen/offline experiences. Prior to FINN Partners, I worked for Pepper Global on Symantec Norton, Royal Caribbean and HP Technology@Work. Offline, I try to avoid the screen as much as possible. I enjoy walking my dogs and learning to play bass.

Creativity takes courage.

- Henri Matisse

How'd you get here?

“Should we do a puppet show during our presentation pitch next week?” It’s no secret that gimmicks are part and parcel of this industry and many are guilty of perpetuating this. But is there another way? I’m glad to say there is. When I met Allan and joined FINN Partners (at that time, Ying Communications) in 2012, I realized that marketing can be real, can be business-driven and – thankfully – gimmick-less. This is why after so many years, I’m still here and loving what I do.