Joyce Liong

Senior Partner, Digital & Insights

Professional Experience

I work closely with clients, helping them to make smart marketing decisions and to find creative ways to tell their brand story. Marketing is both an art and a science. With digital platforms and tools, we can target, segment and track audience interactions to construct a customer profile to finesse the way we engage with them. But it also takes a great storyteller to be able to use these insights, to help brands connect with the people who buy their products and solutions. That’s what we do here at FINN Partners. We provide you with the insights and help you connect better with your audiences.

Creativity is the way I share my soul with the world.

- Brene Brown

How'd you get here?

Marketing has always been my passion. For 17 years, I was in the M.I.C.E. sector, working with some of the leading B2B brands in the region, and running a regional marketing team. FINN Partners (formerly Ying Communications) was a key PR partner I worked with for many years. When I decided to venture out of the M.I.C.E. sector, this opportunity at FINN Partners Singapore turned up. Ultimately, I made the decision to join the agency because I enjoy working with the team, and their culture, business ethos and professional approach resonate with me.