Gian Cing Yap

Vice President

Professional Experience

My professional career started in banking where I was part of the marketing team, working on numerous premium credit card, rewards and dining programmes. I discovered my keen interest in writing and my curiosity in learning everything new.

Having experienced the global financial crisis firsthand, I decided to take a leap of faith and switched over to agency side and haven’t looked back since.

Clients are facing an increasingly complex marketing and communications landscape. Today, I am passionate about sharing my experience and knowledge in regional brand building and strong business storytelling with my clients. I am very blessed with the opportunity to work with some of the most innovative technology and B2B clients, meeting their business objectives and reaching their target audience with an integrated marketing and communications strategy.

At FINN Partners, I wake up ready to lead a driven team and lend my counsel to our clients. Nothing is impossible at FINN Partners, where everyone puts their mind, heart and soul into our work.

Learning to play baseball, ready to catch life’s curveballs.

- Anonymous

How'd you get here?

After an especially tough year during the pandemic, I decided to take a short break. But the LinkedIn Mails kept coming in from recruiters, and finally, one particular agency caught my eye. I resonated immediately with the simple, values-based creed of the FINN Way and I hit it off with the people in FINN Partners Singapore during my interviews.

It has been amazing from day one. The great work we do for our clients stems from our “People-First” culture. I work with leaders who genuinely care for their team, and talented individuals who bring out the best in each other. I am proud to call this my second home.