Cheryl Tan

Associate Vice President

Professional Experience

I have over 15 years of experience in the communications field, having served both in-house and agency roles. I started out as an entertainment journalist with MediaCorp’s Channel 5 and can still remember a time when press releases were distributed via fax machines. Prior to joining Finn Partners, I worked as a Marcomms Director at Kacific Broadband Satellite and count the launch of a satellite atop a SpaceX rocket into orbit as one of my career highlights.

I’ve been involved in the strategy planning and execution of award-winning campaigns, and my work has also taken me to Shanghai, China, where I helped B2B clients navigate the complexities of the Chinese media landscape.

At Finn Partners, I take pride in leading a committed team to help clients adopt an integrated, audience-centric approach to solving their communications challenges.

You might be poor, your shoes might be broken, but your mind is a palace.

– Frank McCourt, "Angela’s Ashes"

How'd you get here?

I’ve always had an interest in telling stories and have been in the communications industry in one form or another throughout my career. Combining this with an intrinsic curiosity about how things work and a genuine desire to help others has led me to find my ‘home’ at Finn Partners – where I often find myself counselling clients, developing content, doing research, and nurturing my team members all in one day!