OUR WORK UiPath
Showcasing AI-powered automation in Asia Pacific and Japan.
Since 2022, we have served as the APJ communications hub for UiPath, positioning the brand as the leading enterprise automation and AI software company and strengthening UiPath’s leadership as the enterprise automation and AI software company of choice across Asia Pacific and Japan, amid a crowded and fast-evolving AI media landscape.
GOAL
Position the brand as the leading enterprise automation and AI software company by increasing earned mentions, especially in tier 1 media.
SECTOR EXPERTISE
Technology
2,000+
mentions
1,000
tier 1 articles
The Work
We lead the strategy and execution in APJ for global and regional campaigns, such as an extensive ESG whitepaper focused on Singapore and Australia in 2023. The whitepaper was developed in collaboration with Eco-Business to address the unique challenges associated with ESG reporting and highlight how companies address these issues with automation. We supported the campaign end-to-end, from selecting the knowledge partner, campaign ideation, development of the whitepaper, to driving the launch strategy and tactics.
A key campaign result was the placement of an op-ed in The Business Times attributed to a UiPath spokesperson. The article highlights how companies can address roadblocks to the new ESG reporting paradigm, citing research from the ESG whitepaper.