OUR WORK laya by shang properties
Amplifying the sense of freedom.
LAYA is a 67-storey residential property developed by Shang Properties in Manila. FINN was tasked to bring this brand to life through an integrated branding program and marketing campaign.
Position LAYA as a place for self-expression.
Derived from the Filipino term for freedom and independence, we created an expressive brand identity system to reflect the property name and spirit. We also helped position LAYA as a canvas for self-expression, a community for human connection and a space for cultural enrichment. From developing advertising materials to crafting the brand’s social and digital assets, our work has helped set the property apart.