News and Insights

The Future of Wellness Tourism

November 6, 2025

• Wellness tourism is projected to grow from $720 billion in 2019 to $1.4 trillion by 2027, according to the Global Wellness Institute.
• New generational cohorts are changing how wellness products and services are made and marketed.
• Technology is radically reshaping guest experiences, and emerging destinations are putting wellness at the centre of their placemaking strategies.

According to the Global Wellness Institute (GWI), wellness tourism will jump from $720 billion in 2019 to $1.4 trillion in 2027.

Our team identifies the trends shaping its future, from new generational cohorts changing how products will be made and marketed, to technology radically changing guest experiences, and emerging hot spots where wellness is taking center stage in placemaking strategies.

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FAQs:

How big is the wellness tourism market expected to become?
According to the Global Wellness Institute, wellness tourism is projected to grow from $720 billion in 2019 to $1.4 trillion by 2027.

What trends are shaping the future of wellness tourism?
The trends include new generational cohorts influencing how wellness products are made and marketed, technology transforming guest experiences and emerging destinations positioning wellness at the centre of their placemaking strategies.

How is technology affecting wellness tourism?
Technology is described as radically changing guest experiences within the wellness tourism sector.