News and Insights

Asia: The Future of Global Wellness Tourism

August 17, 2023

Wellness has become a dominant consumer value and lifestyle driver, and this is profoundly changing behavior, choices and spending decisions. To understand this fast-growing market, we conducted over 50 one-on-one interviews with travelers, luxury tour operators, spa consultants, travel journalists, wellness destination resorts and hospitality brands based in Asia Pacific to arrive at three main consumer archetypes who will be driving the future of wellness tourism in Asia. Discover who they are in this report.


TAGS: Travel & Hospitality