OUR WORK B&O Hong Kong
Crafting compelling stories to elevate the legendary audio brand.
Since 2022, we have been working with B&O to run communications initiatives in Hong Kong, including media and influencer relationship management, content creation, events management.
We were tasked to transform the B&O’s positioning as an audio brand to a luxury lifestyle and technology brand.
GOAL
Elevate positioning and perception of B&O, a world-recognized audio brand, to a premium lifestyle, luxury as well as technology brand in Hong Kong.
SECTOR EXPERTISE
Technology
55
attendees secured at a designer dialogue event
25
journalists
164
articles; 63.41% tier one coverage
The Work
Beyond the brand’s loyal customer base, we supported B&O in expanding its reach to potential UHNW and Gen Y&Z customers. We were also tasked to transform the B&O’s image from an audio brand to a luxury lifestyle and technology brand by highlighting the brand’s legacy, state-of-the-art technology, and distinguishing designs.
In addition to product announcements, we manage media launch and VIP engagement events.
In 2024, an exclusive media luncheon was held to launch the Beosystem 9000c, the second product in the “Recreated Classics” program. This initiative revives the iconic CD player designed by legendary designer David Lewis in the 1990s, bringing it back to the market after rebuilding and reengineering for modern use.
Leading luxury publications, including Vogue, Tatler, Prestige, and Gafencu, were invited to experience this limited edition piece firsthand. The event also showcased a collection of iconic B&O products, inviting media representatives to embark on a journey through B&O’s history. The CEO and the Head of Product Circularity & Portfolio Planning shared insights on how the brand’s vision for sustainability has driven the “Recreated Classics” program.