The Future of Wellness Tourism
November 6, 2025
According to the Global Wellness Institute (GWI), wellness tourism will jump from $720 billion in 2019 to $1.4 trillion in 2027.
Our team identifies the trends shaping its future, from new generational cohorts changing how products will be made and marketed, to technology radically changing guest experiences, and emerging hot spots where wellness is taking center stage in placemaking strategies.
Download 2025 Report
Download 2023 Report