News and Insights
China’s Women in Charge
November 4, 2025
China’s women make 70-80% of travel decisions and account for nearly 6 out of 10 Chinese tourists.
Fueled by their increased spending power and economic status, today’s affluent Chinese women are experiencing a newfound sense of empowerment. As a result, travel has evolved into a symbol of independence, prompting important questions: What drives their passion for travel? Who are their preferred travel companions? How do wellness, retail, culinary experiences, and sustainable tourism resonate with them? And what traveler archetypes represent the current market forces?
Our “China’s Women in Charge” report in partnership with ILTM Asia Pacific dispels common myths and provides fresh insights into the motivations and expectations of high-value Chinese females, shedding light on their crucial role in shaping the future of luxury travel.
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TAGS:
- Travel & Hospitality