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The Goal

Vanderbilt Health - The Goal
  • Position & Connect
    The “Taking Care of You” campaign involved rethinking Vanderbilt’s positioning for this highly engaged and captive Nashville Predators hockey audience—no small feat, given the fanaticism that’s attached to this team. The end result was a campaign that elevated the Vanderbilt Health brand by connecting with fans on a personal and emotional level.

The Plan

Vanderbilt Health - The Plan
  • promote the sponsorship
    With a dedicated crew of doctors present at every single Predators game, Vanderbilt Health has become an integral part of the game--and some of the doctors nearly as recognizable as the players they serve.

    We wanted to use actual Vanderbilt Health and Monroe Carell Jr. Children’s Hospital doctors to promote the sponsorship, while serving as a reminder that these doctors are there with the fans and the team every step of the way.

The Execution

Vanderbilt Health - The Execution
  • JUMBOTRON Signage
  • GAME DAY PROGRAM ADS
  • OUTDOOR ARENA SIGNAGE
  • MULTI SPORTS SPONSORSHIPS

The Results

Continued Partnership

The success of the campaign also carried over into Predators practice facility signage, on-campus signage for hospital waiting rooms and other sponsorships.

Additional Client Initiatives

Implemented a hugely successful campaign that garnered multiple additional client initiatives, including all-new campaigns for the Nashville Sounds (MiLB), the Nashville Soccer Club (MLS) and Vanderbilt University athletics.

Vanderbilt Health - The Results

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