Position & ConnectThe “Taking Care of You” campaign involved rethinking Vanderbilt’s positioning for this highly engaged and captive Nashville Predators hockey audience—no small feat, given the fanaticism that’s attached to this team. The end result was a campaign that elevated the Vanderbilt Health brand by connecting with fans on a personal and emotional level.
promote the sponsorshipWith a dedicated crew of doctors present at every single Predators game, Vanderbilt Health has become an integral part of the game--and some of the doctors nearly as recognizable as the players they serve.
We wanted to use actual Vanderbilt Health and Monroe Carell Jr. Children’s Hospital doctors to promote the sponsorship, while serving as a reminder that these doctors are there with the fans and the team every step of the way.
GAME DAY PROGRAM ADS
OUTDOOR ARENA SIGNAGE
MULTI SPORTS SPONSORSHIPS
The success of the campaign also carried over into Predators practice facility signage, on-campus signage for hospital waiting rooms and other sponsorships.
Additional Client Initiatives
Implemented a hugely successful campaign that garnered multiple additional client initiatives, including all-new campaigns for the Nashville Sounds (MiLB), the Nashville Soccer Club (MLS) and Vanderbilt University athletics.