The Goal

TiVO - The Goal
  • LEVERAGE THE ACQUISITION
    of two major entertainment players to establish TiVo as the undisputed leader in digital entertainment

The Plan

TiVO - The Plan
  • DEVELOP AND DRIVE
    external communications strategy
  • COLLABORATE
    with internal stakeholders on integration efforts
  • INTRODUCE
    the world to the new TiVo and its expanded capabilities

The Execution

TiVO - The Execution
  • INTEGRATED COMMUNICATIONS PROGRAM
    with phases that focused on three key milestones: Day One (announcement) 30 Days and 60+ Days plan
  • THOROUGH DIGITAL FOOTPRINT
    and brand audit that determined brand sentiment for both Rovi and TiVo
  • HIGHLY TARGETED, GLOBAL MEDIA RELATIONS STRATEGY
    that successfully unveiled the new company and garnered positive media coverage across business and trade publications
  • COMPREHENSIVE SOCIAL MEDIA PROGRAM
    for effective communication about acquisition news, integration of legacy accounts and streamlined all social assets under the new TiVo brand
  • SHOWCASED A NEW, UNIFIED TIVO
    at the company’s first global trade show

The Results

211 ARTICLES

surrounding the Rovi + TiVo deal

DAY ONE’S 28 TIMELY BRIEFINGS

resulted in 66 immediate pieces of coverage

NUMEROUS TOP-TIER HEADLINES

announcing the acquisition

TiVO - The Results

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