drive votes
To The Perfume Shop’s awards without the expense of a traditional media partner
partner with influencers
Switch to an influencer first strategy to drive votes and make the brand front of mind before peak trading
identify influencers
Identified and negotiated with 25 influencers to promote the awards to target defined customer targetstracking
Created unique trackable links for each influencer partnerliaisons
Liaised with each influencer on their content to ensure it fit with the brand tone of voicesocial posts
Staggered posts to drive votes before the awards closing dateevents
Arranged awards ceremony
Invited suppliers, media and influencers to the evening to announce the awards
increase sales
+10% WOW increase in sales for winner of Ultimate Award
event reach
-19M reach from influencer posts to promote the awards and from the event
-10,000 awards votes
-316 influencer posts from event
industry awareness
Key suppliers and industry contacts attended awards to join the celebration and see how The Perfume Shop is engaging with the millennial customer
