The Natural Resources Defense Council, Work Overview

Overview

The Goal

The Goal

The Natural Resources Defense Council - The Goal
  • RAISE AWARENESS

    of the work The Natural Resources Defense Council (NRDC) does and support the “Our Forests Aren’t Fuel” campaign

The Strategy

The Strategy

The Natural Resources Defense Council - The Plan
  • EDUCATE

    EU and US policymakers, their constituents and millions of citizens who were unaware of the environmental harm caused by biomass energy
  • DEMONSTRATE

    the ecological harm being caused in Southern U.S. communities from removal of trees
  • PROMOTE

    the use of true renewable energy sources, like wind and solar

The Execution

The Execution

The Natural Resources Defense Council - The Execution
  • ENGAGED SCIENTISTS

    like Tufts University’s William Moomaw and the Cary Institute’s William Schlesinger
  • INVOLVED ADVOCACY GROUPS

    dogwood alliance and europe’s birdlife
  • REACHED ALL AUDIENCES

    and compelling policy makers to address concerns related to biomass

The Results

The Results

47 UNIQUE STORIES

in New York Times, Washington Post, BBC, The Guardian, The Telegraph, Scientific American and National Geographic

8 MEDIA BRIEFINGS

with key environmental reporters also led to compelling stories that elevated the issue

STATEMENT WAS RELEASED

by the Department of Environment and Climate Change vowing to look closer at biomass and to hold power companies accountable

The Natural Resources Defense Council - The Results

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