Overview
The Goal
RAISE AWARENESS
of the work The Natural Resources Defense Council (NRDC) does and support the “Our Forests Aren’t Fuel” campaign
The Strategy
EDUCATE
EU and US policymakers, their constituents and millions of citizens who were unaware of the environmental harm caused by biomass energyDEMONSTRATE
the ecological harm being caused in Southern U.S. communities from removal of trees
PROMOTE
the use of true renewable energy sources, like wind and solar
The Execution
ENGAGED SCIENTISTS
like Tufts University’s William Moomaw and the Cary Institute’s William SchlesingerINVOLVED ADVOCACY GROUPS
dogwood alliance and europe’s birdlifeREACHED ALL AUDIENCES
and compelling policy makers to address concerns related to biomass
The Results
47 UNIQUE STORIES
in New York Times, Washington Post, BBC, The Guardian, The Telegraph, Scientific American and National Geographic
8 MEDIA BRIEFINGS
with key environmental reporters also led to compelling stories that elevated the issue
STATEMENT WAS RELEASED
by the Department of Environment and Climate Change vowing to look closer at biomass and to hold power companies accountable
