The Heckman Equation, Work Overview

Overview

The Goal

The Goal

The Heckman Equation - The Goal
  • PROMOTE

    Nobel Laureate James Heckman's research on disadvantaged children

The Strategy

The Strategy

The Heckman Equation - The Plan
  • MANAGE

    use of Prof. Heckman’s voice by securing high-value media placements that communicate the value of investing in high-quality early childhood development

The Execution

The Execution

The Heckman Equation - The Execution
  • INFUSED

    Prof. Heckman's research into policy debates on preschool, quality child care and home visiting
  • TARGETED

    education and health media
  • POSITIONED

    Prof. Heckman as a thought leader in the education and health arenas

The Results

The Results

AMAZING MEDIA COVERAGE

through nearly 400 mentions of Prof. Heckman’s work in 2017

HIGH-PROFILE PLACEMENTS

in the New York Times, Washington Post and NPR’s All Things Considered

The Heckman Equation - The Results

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