Overview
The Strategy
MANAGE
use of Prof. Heckman’s voice by securing high-value media placements that communicate the value of investing in high-quality early childhood development
The Execution
INFUSED
Prof. Heckman's research into policy debates on preschool, quality child care and home visitingTARGETED
education and health mediaPOSITIONED
Prof. Heckman as a thought leader in the education and health arenas
The Results
AMAZING MEDIA COVERAGE
through nearly 400 mentions of Prof. Heckman’s work in 2017
HIGH-PROFILE PLACEMENTS
in the New York Times, Washington Post and NPR’s All Things Considered
