The Goal

Steptoe Johnson - The Goal
  • SET THE STAGE
    for business-to-business conversations around relationship-driven services
  • EMERGE AS A MAJOR PLAYER
    in the shale gas production and broader energy fields

The Plan

Steptoe Johnson - The Plan
  • EXPAND AWARENESS
    of their credentials in the sector
  • MAKE BELOW THE SURFACE
    a promotional sub-brand

The Execution

Steptoe Johnson - The Execution
  • PLANNED
    a responsively-designed microsite
  • CONVEYS THE MESSAGE
    that they are a leading shale gas and broader energy law firm
  • CREATE A VALUABLE RESOURCE CENTER
    for clients, prospects and the media to use in benchmarking shale gas production legal challenges
  • SHARES DATA AND ADVICE FROM THE FIELD
    on disputes, transactions, regulations and more
  • LEVERAGE THEIR SIGNIFICANT INVESTMENT
    in an annual survey of shale gas executives about the legal challenges of shale gas production in an online environment

The Results

WHITE PAPER (BOOK) IS IN ITS 5TH PRINTING

due to high demand

300 PROSPECTS (LEADS)

attended their symposium on the subject

50 EARNED MEDIA PLACEMENTS

about the white paper

MICROSITE OF THE STUDY

is one of the most highly trafficked portions of the site

Steptoe Johnson - The Results

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