Overview
The Goal
RAISE AWARENESS
of Operation Smile, a 30+ year organization conducting medical missions in developing countries to provide free cleft lip palate surgeriesCOMMUNICATE
how Operation Smile’s medical work contributes to the greater Sustainable Development Goal of ensuring health and well-being for all by expanding access to surgical care for countries in which it operates
The Strategy
GENERATE
media coverage to raise awareness for the work of Operation Smile in safe surgeryBUILD
opportunities for support and partnerships among new audiences
ELEVATE
Operation Smile and its co-founder, Dr. Bill Magee, as leaders within the global health space
The Execution
LAUNCHED A NEW CAMPAIGN
called “Until We Heal”LEVERAGED A NEW DEDICATED MICROSITE
and developed youth-focused messaging to activate hundreds of students in Operation Smile school clubs across the countryHELPED STUDENTS ORGANIZE
events, fundraisers, and “safe surgery summits” to educate their communities and call attention to the billions of people who lack access to surgical care
The Results
77+ MILLION
media impressions
IMMENSE SOCIAL MEDIA SUPPORT
from partners such as the G4 Alliance and celebrity ambassadors
