Operation Smile, Work Overview

Overview

The Goal

The Goal

Operation Smile - The Goal
  • RAISE AWARENESS

    of Operation Smile, a 30+ year organization conducting medical missions in developing countries to provide free cleft lip palate surgeries
  • COMMUNICATE

    how Operation Smile’s medical work contributes to the greater Sustainable Development Goal of ensuring health and well-being for all by expanding access to surgical care for countries in which it operates

The Strategy

The Strategy

Operation Smile - The Plan
  • GENERATE

    media coverage to raise awareness for the work of Operation Smile in safe surgery
  • BUILD

    opportunities for support and partnerships among new audiences
  • ELEVATE

    Operation Smile and its co-founder, Dr. Bill Magee, as leaders within the global health space

The Execution

The Execution

Operation Smile - The Execution
  • LAUNCHED A NEW CAMPAIGN

    called “Until We Heal”
  • LEVERAGED A NEW DEDICATED MICROSITE

    and developed youth-focused messaging to activate hundreds of students in Operation Smile school clubs across the country
  • HELPED STUDENTS ORGANIZE

    events, fundraisers, and “safe surgery summits” to educate their communities and call attention to the billions of people who lack access to surgical care

The Results

The Results

77+ MILLION

media impressions

IMMENSE SOCIAL MEDIA SUPPORT

from partners such as the G4 Alliance and celebrity ambassadors

Operation Smile - The Results

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