The Goal

No More - The Goal
  • HELP LAUNCH
    the first unifying symbol that expresses universal support for putting an end to domestic violence and sexual assault

The Plan

No More - The Plan
  • DEVELOP
    the messaging platform for the “No More” Movement
  • ORGANIZE
    a national public launch

The Execution

No More - The Execution
  • NO MORE DAY WAS DECLARED ON MARCH 13, 2013,
    when the national public launch took place on Capitol Hill
  • THE FIRST, INTERACTIVE, NO MORE WEBSITE
    was created, with specific content and concept development
  • NO MORE TOOLKIT
    concept and content creation included logos, posters, handouts, social media posts, template e-mails and other launch resources in English and Spanish

The Results

MILLIONS OF MEN AND WOMEN

were introduced to the movement

MORE THAN 35 BROADCAST SEGMENTS

on high-profile radio networks, including a 3 hr segment on SIRIUS XM

10,000+ TWITTER FOLLOWERS | 13,000 FACEBOOK FANS

#NOMOREday hashtag tweeted 11,600 times

No More - The Results

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