Overview
The Goal
HELP LAUNCH
the first unifying symbol that expresses universal support for putting an end to domestic violence and sexual assault
The Strategy
DEVELOP
the messaging platform for the “No More” MovementORGANIZE
a national public launch
The Execution
NO MORE DAY WAS DECLARED ON MARCH 13, 2013,
when the national public launch took place on Capitol HillTHE FIRST, INTERACTIVE, NO MORE WEBSITE
was created, with specific content and concept developmentNO MORE TOOLKIT
concept and content creation included logos, posters, handouts, social media posts, template e-mails and other launch resources in English and Spanish
The Results
MILLIONS OF MEN AND WOMEN
were introduced to the movement
MORE THAN 35 BROADCAST SEGMENTS
on high-profile radio networks, including a 3 hr segment on SIRIUS XM
10,000+ TWITTER FOLLOWERS | 13,000 FACEBOOK FANS
#NOMOREday hashtag tweeted 11,600 times
