Overview
The Goal
LOOK THE PART
A national firm with a local look would not help Millman realize their ambitions. Credibility begins with looking the part.
RAISE THE PROFILE OF VIRTUAL SURVEYOR
Millman has a tool to differentiate if from its competitors. In fact, several features but awareness of all of them was a challenge.
The Strategy
CLARIFY KEY MESSAGES
and distribute them across all channels—in print and onlineGIVE MILLMAN A UNIQUE, VISUAL STYLE
that displays the firm’s offerings in memorable ways
The Execution
LOGO
Update the logoREDESIGN
the websiteCREATE BROCHURES
that quickly outline the benefits of working with MillmanDESIGN ONLINE COMMUNICATIONS
such as eblasts to confirm the visual distinction
The Results
PRESTIGIOUS
Webby award
GROWTH FROM ONE-MAN CREW
to full-service national vendor
