Millman, Work Overview

Overview

The Goal

The Goal

Millman - The Goal
  • LOOK THE PART

    A national firm with a local look would not help Millman realize their ambitions. Credibility begins with looking the part.
  • RAISE THE PROFILE OF VIRTUAL SURVEYOR

    Millman has a tool to differentiate if from its competitors. In fact, several features but awareness of all of them was a challenge.

The Strategy

The Strategy

Millman - The Plan
  • CLARIFY KEY MESSAGES

    and distribute them across all channels—in print and online
  • GIVE MILLMAN A UNIQUE, VISUAL STYLE

    that displays the firm’s offerings in memorable ways

The Execution

The Execution

Millman - The Execution
  • LOGO

    Update the logo
  • REDESIGN

    the website
  • CREATE BROCHURES

    that quickly outline the benefits of working with Millman
  • DESIGN ONLINE COMMUNICATIONS

    such as eblasts to confirm the visual distinction

The Results

The Results

PRESTIGIOUS

Webby award

GROWTH FROM ONE-MAN CREW

to full-service national vendor

Millman - The Results
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