The Goal

MD Anderson - The Goal
  • SUPPORT MD ANDERSON'S MISSION
    of making Cancer History ® by showcasing the institution’s leadership on cancer-related topics and issues, and bringing consumers practical information

The Plan

MD Anderson - The Plan
  • POSITION
    MD Anderson as the go-to authority on cancer care
  • LEVERAGE
    breaking research news, educational initiatives, media partnerships and executive thought leadership
  • ENSURE
    key information reaches the patients and caregivers in need

The Execution

MD Anderson - The Execution
  • WORKED DAILY
    with faculty, communities and the institution’s president, Dr. Ronald A. DePinho, to arrange media meetings and roundtables in the U.S. and abroad
  • SUPPORTED NATIONAL AND COMMUNITY
    educational initiatives
  • INITIATED
    media partnerships to amplify messages and leadership

The Results

3.5 BILLION MEDIA IMPRESSIONS

positioned MD Anderson at the pinnacle of leadership in patient care and oncology treatment innovation

30 MEDIA TOURS

and 15 bylines and op-eds

MEDIA PARTNERSHIP

with major outlets including CNN en Español and Huffington Post

MD Anderson - The Results

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