Tell the story of Jamaica to a global audienceFrom Kingston to Montego Bay, we encouraged visitors to explore the stories, sights, sounds and flavors of Jamaica through it's inspiring destinations, world-class cuisine, and talented artists.
Leveragethe passionate ambassadors of the JAMAICA brand – the people of JAMAICA.
Developa series of mini-documentaries featuring the unique people and places throughout the country.
Continue Engagementcreated from the digital video campaign by creating a one-month promotion where consumers entered to win a trip to Jamaica.
Promotethe campaign through organic and paid social media and traditional media relations.
Two content blitzes across Jamaicaresulting in 20+ vidoe features and social video ads and 500+ still photographs.
Sweepstakes Microsite developmentwhere consumers entered to win a trip to Jamaica to experience a specially curated Join Me in Jamaica vacation experience. To gain entries, consumers were allowed to view and share videos, and gather participant information for future sales outreach.
Organic and paid social media promotionaccompanied the campaign to drive sweepstakes entries via the microsite from global audiences.
Media relations outreachGenerated further interest included securing placements in travel, consumer, trade and deals media.
2.5 million +
More than 10 million
reached through paid social
More than 1 million reached through organic social
More than 4.5 million
organic social media engagements
47,000 sweepstakes entries
(exceeding goal by 39,000)
66% of entries elected to allow further contact