The Goal

Friedman - The Goal
  • STAND APART IN A CROWDED FIELD
    One of the many strong competitive CPA and consulting firms in and around the crowded NYC market, Friedman looked to hone its brand promise
  • BUILD AWARENESS WITH ADVERTISING
    Friedman is a top 20 national CPA and advisory firm with offices in metro-NY and Beijing, their awareness challenge is exacerbated by the sheer volume of firms and marketing noise in the region.
  • REPLACE AN UNIMPRESSIVE WEBSITE
    With an increase in advertising and a new approach to brand communications, a goal is to make a strong first and lasting digital impression on the web.

The Plan

Friedman - The Plan
  • POWERFUL MEETS PERSONAL
    Discovery research revealed that the firm delivers the highest performing technical skill and even higher doses of personal empathy and care. Communicating this proposition in a compelling way is job one.
  • YOU’RE LIVELIHOOD, EMPOWERED
    Summed up with the a short strap line and amplified with the client as the hero imagery, Friedman promises both sides of a rare and valuable coin: first-tier skills with the concierge-level client attention. All to help clients achieve critical financial goals and improve their lives.

The Execution

Friedman - The Execution
  • CUSTOM IMAGERY APPEALS TO THE HEAD AND HEART
    Reason meets emotion in the firms new ad campaign for print, digital and sponsorship promotions
  • NEW ADS DOUBLE AS A WEB MARQUEE
    to deliver smart integrated marketing and more leverage for its novel advertising creative.
  • A BRAND NEW WEBSITE
    pairs an easy-to-use and maintain CMS with compelling messaging, content, candid biography photography, video and a large firm insight center.

The Results

MULTIPLE YEAR AWARD WINNER

for "Best Place to Work"

STEADY ORGANIC GROWTH

and Top 20 NYC Firm ranking

CREATIVITY INTERNATIONAL AWARD WINNER

for website and ads

Friedman - The Results

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