STAND APART IN A CROWDED FIELDOne of the many strong competitive CPA and consulting firms in and around the crowded NYC market, Friedman looked to hone its brand promise
BUILD AWARENESS WITH ADVERTISINGFriedman is a top 20 national CPA and advisory firm with offices in metro-NY and Beijing, their awareness challenge is exacerbated by the sheer volume of firms and marketing noise in the region.
REPLACE AN UNIMPRESSIVE WEBSITEWith an increase in advertising and a new approach to brand communications, a goal is to make a strong first and lasting digital impression on the web.
POWERFUL MEETS PERSONALDiscovery research revealed that the firm delivers the highest performing technical skill and even higher doses of personal empathy and care. Communicating this proposition in a compelling way is job one.
YOU’RE LIVELIHOOD, EMPOWEREDSummed up with the a short strap line and amplified with the client as the hero imagery, Friedman promises both sides of a rare and valuable coin: first-tier skills with the concierge-level client attention. All to help clients achieve critical financial goals and improve their lives.
CUSTOM IMAGERY APPEALS TO THE HEAD AND HEARTReason meets emotion in the firms new ad campaign for print, digital and sponsorship promotions
NEW ADS DOUBLE AS A WEB MARQUEEto deliver smart integrated marketing and more leverage for its novel advertising creative.
A BRAND NEW WEBSITEpairs an easy-to-use and maintain CMS with compelling messaging, content, candid biography photography, video and a large firm insight center.
MULTIPLE YEAR AWARD WINNER
for "Best Place to Work"
STEADY ORGANIC GROWTH
and Top 20 NYC Firm ranking
CREATIVITY INTERNATIONAL AWARD WINNER
for website and ads