CATCH UP TO THE BIG FOURThis superregional accounting firm with over 2,000 professionals competes head to head with the Big Four but did not look the part.
DIFFERENTIATE FROM SMALLER COMPETITORS AND THE BIGClients told us they wanted their accounting firm and advisors to be more resourceful in finding solutions
UNIFY A FIRM BUILD ON ACQUISITIONSThe firm had grown to a SE Regional powerhouse through larger and larger acquisitions. A market-facing and internal brand would bring them all together on the same spreadsheet.
NEW NAME, NEW LOGOAbbreviate the long firm name, building a brand accounting-style with initials so new acquisitions would not demand to be in the name
BUILD THE MESSAGE AROUND “RESOURCEFUL”informative tasting with Master Distiller Jeff Arnett
REDO EVERYTHINGStem-to-stern makeover for website and all other collateral materials
FEATURE THE PROSTake first quality portraits of the professionals within the firm and use them to anchor the website
COMMISSION CUSTOM ILLUSTRATIONto create distinctive collateral
NEW WEBSITEfeaturing the firm’s star accountants
ACCOUNTING FIRM BRAND OF THE YEAR
from Association of Accounting Marketers