Connectedness and Contagion, Work Overview

Overview

The Goal

The Goal

Connectedness and Contagion - The Goal
  • PROMOTE PROFESSOR HAL SCOTT AND HIS BOOK

    Connectedness and Contagion: Protecting the Financial System from Panics

The Strategy

The Strategy

Connectedness and Contagion - The Plan
  • SECURE

    speaking engagements
  • GENERATE

    op-ed placements
  • GAIN

    placements in print, television, video, online and radio

The Execution

The Execution

Connectedness and Contagion - The Execution
  • ACHIEVED COVERAGE

    for the book
  • SHARED EXPERT COMMENTARY

    on banking news
  • OBTAINED PUBLICITY FOR REPORTS

    by the Committee on Capital Market’s Regulation

The Results

The Results

PLACEMENTS IN PRINT

by The WSJ, Financial Times, Time Magazine, Los Angeles Time, The Guardian and more

TELEVISION SPOTS

on CNBC, Bloomberg TV, The Street, Book TV, FOX Business and more

RADIO PLACEMENTS

on National CBS Radio News, National Bloomberg Radio and more

SPEAKING ENGAGEMENTS

including Financial Times Live Global Conference, Cato Institute, American Enterprise Institute

Connectedness and Contagion - The Results

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