Overview
The Goal
PROMOTE PROFESSOR HAL SCOTT AND HIS BOOK
Connectedness and Contagion: Protecting the Financial System from Panics
The Strategy
SECURE
speaking engagements
GENERATE
op-ed placementsGAIN
placements in print, television, video, online and radio
The Execution
ACHIEVED COVERAGE
for the bookSHARED EXPERT COMMENTARY
on banking newsOBTAINED PUBLICITY FOR REPORTS
by the Committee on Capital Market’s Regulation
The Results
PLACEMENTS IN PRINT
by The WSJ, Financial Times, Time Magazine, Los Angeles Time, The Guardian and more
TELEVISION SPOTS
on CNBC, Bloomberg TV, The Street, Book TV, FOX Business and more
RADIO PLACEMENTS
on National CBS Radio News, National Bloomberg Radio and more
SPEAKING ENGAGEMENTS
including Financial Times Live Global Conference, Cato Institute, American Enterprise Institute
