The Goal

CARNEGIE MELLON UNIVERSITY COLLEGE OF ENGINEERING - The Goal
  • AMPLIFY THE PERCEPTION
    of Carnegie Mellon University’s College of Engineering as home to cool thinking and hot inventions that shape or transform lives

The Plan

CARNEGIE MELLON UNIVERSITY COLLEGE OF ENGINEERING - The Plan
  • Create targeted and sustained
    media relations campaigns against multiple disciplines and focus areas
  • IDENTIFY
    top-tier speaking engagements for faculty
  • MAXIMIZE
    faculty travel and set up media meetings in target markets

The Execution

CARNEGIE MELLON UNIVERSITY COLLEGE OF ENGINEERING - The Execution
  • PROMOTED
    faculty research in multiple disciplines
  • MAXIMIZED
    breaking and trending news
  • PLACED
    op-eds in top-tier publications
  • DEVELOPED
    strategic campaigns around specific faculty or events

The Results

120+ placements over two years

in top-tier media, including NYT, Wired, PBS, Fortune, Politico, Popular Science, CNET and Forbes, among others

27 ARTICLES

including three wired stories during 2016 Def Con and DARPA

SEVEN IN-STUDIO SEGMENTS

PBS' Scitech now hosted by Hari Sreenivasan

OP-EDS AND LETTERS TO EDITORS

including WSJ, NYT, The Hill, & Bloomberg BNA’s Privacy Law Watch

CARNEGIE MELLON UNIVERSITY COLLEGE OF ENGINEERING - The Results

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