The Goal

Beanengineer.org - The Goal
  • LAUNCH
    BeAnEngineer.org to bring more engineers into the workforce

The Plan

Beanengineer.org - The Plan
  • HELP
    kids and their parents better understand the field and career opportunities of an engineer
  • DEVELOP
    an integrated communications and PR campaign
  • ESTABLISH
    a media partnership with CNN Digital

The Execution

Beanengineer.org - The Execution
  • HIGHLIGHTED THE CONTRIBUTIONS
    that engineers make
  • PROVIDED RESOURCES
    to encourage students to choose engineering careers
  • PUT KIDS AND THEIR PARENTS
    in touch with engineering organizations and practicing engineers, including high-profile influencers such as Steve Wozniak, John Glenn and Ursula Burns

The Results

MILLIONS

of social media engagements and web page views

INSPIRED YOUNG TEENS, PARTICULARLY GIRLS

to consider engineering as a career

Beanengineer.org - The Results

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