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The Goal

British Airways - The Goal
  • Elevate visibility
    Elevate visibility about the new Nashville London nonstop air service and of Great Britain as a highly desirable destination

The Plan

British Airways - The Plan
  • Awareness and excitement
    Sustained awareness and excitement throughout the duration of the contest through an approach that blended media relations and cross promotion by local partners.

The Execution

British Airways - The Execution
  • Develop a dedicated contest microsite
  • Press release and media outreach
  • Online event calendar postings & blogger outreach
  • Social media promotion through influencers
  • Airport Musicians Corner & Royal Wedding

The Results

Photo Contest Media Outreach

45.7 Million Impression

Influencer Posts & Partner Support

1.4 Million Impressions

Inaugural Flight Coverage & Promotion

179.1 Million Impressions


118 Total Clips & Postings in 3 Weeks
236.4 Million Impressions

British Airways - The Results

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