The Goal

  • Celebrate Jamba Juice's 25th birthday
    Engage consumers and encourage in-store traffic on April 23rd

The Plan

  • CREATE
    an online 25th birthday presence
  • ALIGN
    with good works in partnership with DonorsChoose.org
  • LEVERAGE
    Jamba's social media channels

The Execution

  • GIFT CARD GIVEAWAY AT #JAMBABDAY
  • SHOWCASE 25 YEARS OF GOOD WORKS
    in each community where they have a store
  • AN INSTAGRAM TAKEOVER,
    deploying nine partial images to drive users to the complete image
  • 43 MEDIA OUTLETS IN JAMBA JAMBA'S TOP-TEN MARKETS
    – New York, Los Angeles, Chicago, San Francisco, Sacramento, San Diego, Portland, Phoenix, St. Louis and Dallas –received a special birthday present teasing the Free Jamba Giveaway

The Results

SECURED 190 BROADCAST, PRINT, AND ONLINE PLACEMENT

including national Blue Chip hits in The Today Show, ABCNews.com, AllYou.com, Refinery 29, Entrepreneur, TIME.com, MensFitness.com and more

LANDED ON FACEBOOK'S TRENDING TOPICS AND INSTAGRAM

5 MILLION SOCIAL IMPRESSIONS

Brand & influencer content together generated

GAINED 10,372 NEW SOCIAL FANS

across all social platforms in just one day

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