
BRAVE THE ELEMENTS

TRANSFORM THE BRAND
This multi-state engineering firm was growing quickly with an increasingly sophisticated client base but it looked home grownPLAY WITH THE BIG BOYS
Large contracts go to those who look the part

CONNECT BASIC ELEMENTS WITH BUSINESS ELEMENTS
The firm’s core expertise around stormwater runoff (H20) was and is an important EPA compliance issue, potentially costing firms millions in penalties and well as remediation. Apex cures that problem and also takes on contaminated soil (Fe2) and Clean Air issues in manufacturing environments (O2). Connecting with basic elements made the name memorable.

USE CHARTS & GRAPHS & GRAPHICS TO TELL THE STORY
People scan, they don’t read. Design for how people behave, not how we want them toNEW BROCHURES, NEW ADS, NEW SALES SHEETS
Sales people need sales tools that are clear and easy to use. We delivered.NEW WEBSITE
Every firm’s leading marketing tool is its website. The transformation of digital technology demands client sites live on the cutting edge of marketing.
GROWTH FROM 19 OFFICES TO
OVER 60 NATIONWIDE
MULTIPLE DESIGN AWARDS
for the rebrand
APEX RANKS IN TOP 50
ZWEIG GROUP HOT FIRMS
RANKED TOP 20
all-environmental firm
