The Goal

APEX Companies - The Goal
  • TRANSFORM THE BRAND
    This multi-state engineering firm was growing quickly with an increasingly sophisticated client base but it looked home grown
  • PLAY WITH THE BIG BOYS
    Large contracts go to those who look the part

The Plan

APEX Companies - The Plan
  • CONNECT BASIC ELEMENTS WITH BUSINESS ELEMENTS
    The firm’s core expertise around stormwater runoff (H20) was and is an important EPA compliance issue, potentially costing firms millions in penalties and well as remediation. Apex cures that problem and also takes on contaminated soil (Fe2) and Clean Air issues in manufacturing environments (O2). Connecting with basic elements made the name memorable.

The Execution

APEX Companies - The Execution
  • USE CHARTS & GRAPHS & GRAPHICS TO TELL THE STORY
    People scan, they don’t read. Design for how people behave, not how we want them to
  • NEW BROCHURES, NEW ADS, NEW SALES SHEETS
    Sales people need sales tools that are clear and easy to use. We delivered.
  • NEW WEBSITE
    Every firm’s leading marketing tool is its website. The transformation of digital technology demands client sites live on the cutting edge of marketing.

The Results

GROWTH FROM 19 OFFICES TO

OVER 60 NATIONWIDE

MULTIPLE DESIGN AWARDS

for the rebrand

APEX RANKS IN TOP 50

ZWEIG GROUP HOT FIRMS

RANKED TOP 20

all-environmental firm

APEX Companies - The Results

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