Main Content

The Goal

Amylyx - The Goal
  • Raise awareness
    about the progressive and deadly condition called ALS and support advocacy organizations even though traditional awareness month live events were cancelled due to COVID-19.

The Plan

Amylyx - The Plan
  • #InkedforALS Campaign
    Create an emotional connection to helping each other and enable safe engagement during the COVID-19 pandemic.

The Execution

Amylyx - The Execution
  • Social and Traditional Media
    Pumped up the information about #InkedforALS and secured participation across the entire US.

The Results

#InkedforALS reached thousands

and included participation from all 50 states. The emotional connection showed via a person having it permanently tattooed on his arm.

Amylyx - The Results

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