Overview

Supporting the ALS Community
The Goal

Raise awareness
about the progressive and deadly condition called ALS and support advocacy organizations even though traditional awareness month live events were cancelled due to COVID-19.
The Strategy

#InkedforALS Campaign
Create an emotional connection to helping each other and enable safe engagement during the COVID-19 pandemic.
The Execution

Social and Traditional Media
Pumped up the information about #InkedforALS and secured participation across the entire US.
The Results
#InkedforALS reached thousands
and included participation from all 50 states. The emotional connection showed via a person having it permanently tattooed on his arm.
