Raise awareness
about the progressive and deadly condition called ALS and support advocacy organizations even though traditional awareness month live events were cancelled due to COVID-19.
#InkedforALS Campaign
Create an emotional connection to helping each other and enable safe engagement during the COVID-19 pandemic.
Social and Traditional Media
Pumped up the information about #InkedforALS and secured participation across the entire US.
#InkedforALS reached thousands
and included participation from all 50 states. The emotional connection showed via a person having it permanently tattooed on his arm.
