Overview
The Goal
Raise awareness
about the progressive and deadly condition called ALS and support advocacy organizations even though traditional awareness month live events were cancelled due to COVID-19.
The Strategy
#InkedforALS Campaign
Create an emotional connection to helping each other and enable safe engagement during the COVID-19 pandemic.
The Execution
Social and Traditional Media
Pumped up the information about #InkedforALS and secured participation across the entire US.
The Results
#InkedforALS reached thousands
and included participation from all 50 states. The emotional connection showed via a person having it permanently tattooed on his arm.
