The Goal

Advanced Discovery - The Goal
  • PREPARE THE FIRM FOR A LIQUIDITY EVENT
    Advanced Discovery is owned by a private equity group who expects to see a faster-than-usual turnaround on their investment. Therefore, the rebrand and all the attendant materials (website, collateral, etc) had to be pushed forward at light speed.
  • OVERHAUL THE LOOK AND FEEL FOR POLISHED PROFESSION
    e-Discovery is already a mature market, even as AI is transforming production and procedures. Downward pressure on fees is intense and cost can only be competititve if the technology used is advanced.
  • PREPARE THE FIRM FOR A LIQUIDITY EVENT
    Advanced Discovery is owned by a private equity group who expects to see a faster-than-usual turnaround on their investment. Therefore, the rebrand and all the attendant materials (website, collateral, etc) had to be pushed forward at light speed.

The Plan

Advanced Discovery - The Plan
  • CLARIFY THE MESSAGING
    Who really understands anything about Ediscovery except those in the weeds doing it? Clients get the high-level view but have little time for the details thus the first job was to make it simple and keep it simple.
  • DEFINE PROCESSES AND BENEFITS
    Okay, no details but buyers do want to understand the flow and which points along the way could increase or decrease costs. Information is power.

The Execution

Advanced Discovery - The Execution
  • REDESIGN THE LOGO
    Everything you needed to know about the upcoming summit including a ticker down to the second
  • CREATE SCANNABLE SALES COLLATERAL
    Every conference must drive attendance up until the very last minute then remind summiteers why they were smart to attend.
  • OVERHAUL
    the website
  • BENCHMARK eDISCOVERY
    build a unique animated “calculator” to reveal what drives cost in your particular industry

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