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Accelerating the Enterprise Uzbekistan Vision.

Translating bold policy into global investor confidence. We understand the moment and the mechanics required to position Uzbekistan as a future-forward, frictionless ecosystem.

Defining the Story for Enterprise Uzbekistan

IT Park has built real momentum and recognition. Enterprise Uzbekistan is still a blank canvas. This program is designed to shape a clear, modern narrative that connects reforms, talent, and infrastructure into a story global investors can see, trust, and act on.

I.

Prove Real Progress

Make reforms, infrastructure, and IT export momentum visible through data, case studies, and independent validation.

II.

Build the Enterprise Uzbekistan Brand

Define a modern identity that goes beyond a park or zone and becomes the reference point for Uzbekistan's innovation story.

III.

Compete for Global Attention

Use thoughtful campaigns, events, and content to stand out from regional peers and reach priority investor markets.

Your World: The Pivot to a Frictionless Future

The Vision 2030 transformation is clear: a decisive move away from centralized reliance toward economic liberalization, anchored by digital strength and modern infrastructure.

Innovation Nation & Digital Strategy

The commitment to AI Adoption, establishing a Data Center Hub, and driving Digitalization is the engine of the entire economy. It signals a move to knowledge-intensive infrastructure.

Talent at Scale: One Million Coders

Uzbekistan's young, multilingual population, strong STEM foundation, and commitment to the 'One Million Coders' initiative provide a stable, high-quality talent advantage in Central Asia.

Dual Transformation: Digital + Physical

Digital ambition is backed by essential physical upgrades: six airports under modernization, 65% railway electrification, and new highways linking major economic centers.

Our Convergent Strategy: Awareness to Action

FINN's full-spectrum, integrated model is built to address the core challenge: moving beyond the promise of reform to visible verification and measurable investment.

01.

Unified Narrative

We start with a Roadmap Workshop to ensure seamless alignment across all stakeholders and ministries, enforcing a singular, coherent message. (Modelled after the successful Turkey approach).

02.

Close the Credibility Gap

We shift communications from mere *promotion* to verifiable *proof*. This includes the Regulatory Transparency Protocol—consistent, clear communication of reform milestones.

03.

Data-Driven Authority

Emulate Ireland by publishing a data-backed investment outlook and maintaining a strategic cadence of positive earned media in Tier 1 financial outlets.

04.

FDI Conversion

We use curated events, Ministerial road shows, and co-hosting with U.S. think tanks to convert awareness into actionable investment leads and partnerships.

Investment in Transformation: Partnership Tiers

Our engagement model is structured to scale with your ambition, ensuring maximum impact for Year 1 and setting a clear roadmap for sustained growth through Years 2 and 3.

Please note that travel costs for FINN Partners staff and media tours are not included in the retainer amounts.

Tier 1 – Foundation

Build the story → Run the program → Begin owning the narrative

$50,000/Month

$600,000 / Year

  • Full narrative + messaging system, brand architecture, Ministerial and spokesperson talking points.
  • Press office setup, media materials, stakeholder mapping.
  • Foundational website with its identity in place, initial media outreach.
  • Collection of stories and SME narratives, quarterly content packages.
  • Proactive pitching across priority markets (light cadence), Paid engagement strategy development.
  • Media familiarization tours.
Recommended

Tier 2 – Integrated

Includes Tier 1 elements + Full Integration

$70,000/Month

$840,000 / Year

  • Daily press office function, consistent pitching across priority markets (medium cadence).
  • Monthly case studies, thought leadership engine, mid-level creative asset production (graphics, short video).
  • Stakeholder engagement support, 2–3 flagship events/roadshows.
  • Social + digital content development, KPI tracking, and monthly dashboards.

Tier 3 – Flagship

Includes Tiers 1 & 2 elements + Global Scale

$100,000/Month

$1,200,000 / Year

  • Global campaign rollout, full creative production studio (video, motion, design), robust paid amplification.
  • Weekly media activity, aggressive pitching across all major international markets (high cadence).
  • Executive visibility program, investor narrative development, 4–5 international signature events, crisis support.
  • Multilingual content engine, and high-volume media coverage compared to the Ireland benchmark.

Program Scaling Outlook (Years 2 & 3)

Year 1: Launch & Velocity

Focus: Establishing the unified Enterprise Uzbekistan brand identity and achieving media velocity to build immediate global credibility.

Year 2: Conversion and Consolidation

Focus: Institutionalizing the global reputation, integrating Digital Demand (D2) Analytics for policy feedback, and securing diversified FDI outside of commodity sectors.

Year 3: Resilience, Maturity, and Leadership

Focus: Maintaining brand resilience (ESG/Crisis support), shifting resources to megadeal conversion, and solidifying Uzbekistan as a mature, long-term global partner.

Program scope and retainer adjustments in Years 2 and 3 are typically 10-25%, dependent on Year 1 success metrics and a pre-agreed strategy review.

We've Done This: Global Case Studies

Our convergent model has successfully executed complex nation-branding and FDI attraction for leading economies worldwide.

The Model: Sustaining a Knowledge Economy

Ireland, through IDA Ireland, is the preeminent model for sustaining long-term, knowledge-economy FDI attraction against intense European competition. Our strategy established a unifying theme: "We Make It Happen."

  • C-Suite Visibility: Positioning executive leaders as authoritative voices in global investment discussions (CNBC, BBC World News).
  • Data-Backed Validation: Publishing proprietary research and investment reports to provide non-promotional evidence of economic stability.

Uzbekistan Goal Alignment

This strategy is built for the velocity needed to achieve ambitious media goals by systematically reinforcing the narrative of institutional authority.

Result: 1 Billion+ Reach Output: Institutional Authority

We helped Dubai successfully reframe its brand from "extreme luxury" to one highlighting accessibility and authenticity. This model is critical for Uzbekistan's talent acquisition mandate. Relevance: We use an integrated approach to blend B2B investment messaging with high-profile lifestyle and cultural promotion, essential for attracting and retaining global executive talent and digital nomads.

Iceland successfully linked its economic strengths (green energy, technology) with resonant cultural narratives. Relevance: This demonstrates how to cut through noise with creative, disruptive campaigns—like the viral "Icelandverse" initiative—to rapidly elevate a country's brand and secure global mindshare (CNBC, MIT Tech Review).

Turkey's post-2016 campaign model shows how to overcome geopolitical challenges by achieving seamless alignment across government ministries and private sector partners. Relevance: This is the blueprint for ensuring the Enterprise Uzbekistan narrative remains singular and coherent, transforming communication complexity into proof of governmental stability.

Your Team Leads: Deep Economic Development Expertise

The FINN Partners team combines global public affairs strategy, integrated marketing technology, and direct experience managing nation branding for major investment agencies.

Jessica Berk Ross

Jessica Berk Ross

Strategy and Global Policy | Planning Lead

Leads the agency's Global Public Affairs strategy. Expertise in country branding, reputation elevation, and economic development policy.

Robin Crawford

Robin Crawford

Economic Development | Strategy Planning Lead

Expert in strategic media relations and economic development, with direct engagement on the IDA Ireland and Business Iceland accounts.

Matt Bostrom

Matt Bostrom

Creative Digital Strategy | Economic Development

Combines management consulting strategy with award-winning creative digital execution; advised Ambassadors and Prime Ministers on digital effectiveness.

Neby Ejigu

Neby Ejigu

Digital Transformation | Integrated Marketing Lead

Sits at the intersection of digital transformation and integrated marketing, specializing in leveraging technology for customized solutions.

Haldun Dinccetin

Haldun Dinccetin

Economic Development | Strategy Planning Lead

Expert in national image building and nation branding, with a background in communications and diplomatic customs (Turkish Consulate General).

Jonny Riddick

Jonny Riddick

Associate Vice President | Global Public Affairs

Talented writer and crisis expert executing campaigns across EMEA. Experience includes National Geographic, UK Department for International Trade, and Business Iceland.

Ready to Accelerate Your Global Narrative?

Let's connect to finalize the strategic roadmap and begin execution.

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