OUR WORK World’s 50 best restaurants 2021

Supporting The World’s 50 Best Restaurants 2021.

Summer 2021 saw FINN Partners appointed the global lead agency for The World’s 50 Best Restaurants, working with internal colleagues in the USA & Germany and managing affiliate partners in Denmark, Italy and Benelux to deliver a five-month campaign of global media outreach.

GOAL

Deliver a five-month campaign of global media outreach

SECTOR EXPERTISE

Consumer

144

journalists attended the Awards ceremony in Antwerp, from 35 countries; awards coverage was tracked in 110 countries

62.26B

total media reach across the campaign; $114M total AVE

123

broadcast mentions picked up across tracked markets

The Work

Coverage spanned 44 more countries than for the last awards in 2019. Over 13,800 global media articles picked up from 110 territories. 50% of coverage was delivered pre-ceremony in support of the pre-announced awards programme. 98% of coverage was positive or neutral in tone. 31% of articles include mention of one or more of the event sponsors

FINN Partners has been retained as the global lead agency for the 2022 Awards