Sarah Long

Senior Partner, Travel

Sarah Long

Professional Experience

My career spans 25 years during which time I’ve worked in-house for travel publisher Lonely Planet, national tourist boards VisitBritain and VisitEngland and even a timeshare exchange company, RCI. I’ve also had the pleasure of working agency side with many amazing clients including destinations all over the world, hotels, attractions and tour operators, and I’ve had the good fortune to have worked both sides of the ‘Pond’ in London and New York. My experience includes consumer, corporate and crisis comms and quite a few surreal moments in between…To say I’ve had a charmed working life is probably an understatement – but someone’s got to do it!

Everything has beauty, but not everyone sees it.

- Confucious

How'd you get here?

I’ve always loved travelling. Even my choice of degree was determined by the sheer fact that I could live in Valencia for a year! So it made sense that I try and forge a career along the same principles. My first job after Uni was doing the post at Lonely Planet Publications from where I quickly swooped in on the press officer job when it became available. From there the marriage between travel and PR was secured and I’ve been fortunate enough to never look back. I joined Brighter, now a FINN Partners company in 2017. With FINN I have been lucky enough to travel to one of the most densely populated cities in world, Tokyo, to the second most remote inhabited island in the world, St Helena, and quite a few places in between. And so my love affair with travel continues and I call it work!