Grace Armitage

Associate Vice President
grace.armitage@finnpartners.com

Grace Armitage

Professional Experience

I have been lucky enough to work on some incredible destinations and travel brands during my time in PR – highlights include hosting The Apprentice crew out in South Africa, working on the ‘World’s Largest Instameet’ in Queensland and BBC’s Great Barrier Reef with David Attenborough, coordinating a Las Vegas silent disco with Kimberly Wyatt and WTM’s biggest ever selfie with Jamie Laing. I aim to inject creativity into everything I do, and love the challenge of taking on an account and positioning it in a new, exciting or unexpected way. As well as consumer PR, I have worked on a number of MICE accounts over the years including Las Vegas, Butlins and Alton Towers, which has allowed me to gain invaluable experience in the meetings and event sector.

"NOT ALL THOSE WHO WANDER ARE LOST" J.R.R. TOLKIEN, THE FELLOWSHIP OF THE RING

How'd you get here?

From soggy family walking holidays in the UK, ski trips in the Alps, working behind a bar in the Colombian jungle to simply pitching a tent in the garden, travel in all its forms has always brought me so much joy. Going to University to study history, it was the different cultures, places and people that really fascinated me, and I realised I wanted to make travel a key part of my life both for work and play. After getting my first taste of travel PR during work experience at Virgin Atlantic, I entered PR agency life and have never looked back! 

Articles by Grace