Turkey is one of the most diverse destinations in the world, offering a richness of history, archeology, gastronomy and geography combined with art and culture that spans the ages yet is at the forefront of innovation. Few countries have as wide a variety of tourism attractions as Turkey, including –perhaps most importantly – its figurative and physical position as a bridge between Eastern and Western cultures that embraces visitors from all corners of the globe.
But surprisingly, North Americans have only the most rudimentary knowledge of Turkey. That’s why the Turkish Tourist Office partnered with us.
Our mission has been to tell a coherent narrative that encapsulates everything the country has to offer without losing a focus. To ensure Turkey’s message fully resonates, we created a program that customizes the country’s multi-faceted tourism assets to target specific niche sectors that motivate Americans to travel. As a result, we’ve secured strong and frequent coverage focused on unique stories that, together, tell the broader story of Turkey’s diversity.
In 2014, North American travelers voted Istanbul the “Best Travel Destination in the World by TripAdvisor.