Horn had to introduce Tradeshift to financial and business industry influencers while helping Tradeshift’s story stand out in the crowded technology start-up space.
Horn built a media list consisting of business, technology, financial and local outlets, some of which had previously covered Tradeshift. The team chose one outlet to pre-brief and 10 top tier media contacts to pre-seed, giving them the news one day ahead of the announcement time. All additional relevant contacts received the news as the Press Release crossed the wire.
Tradeshift's funding and international growth message resonated resulting in stories, which included a message of industry leadership and expansion, in top-tier business and technology media such as:
- Fortune/CNN Money
- Fox Business
- Pando Daily
- San Francisco Business Journal
Tradeshift was able to differentiate itself from its competitors and placed the company top-of-mind for top tier industry writers and influencers.