The firm also needed to experience a measurable increase in awareness among both potential investors and potential portfolio company leadership in the tech sector.
A strategic thought leadership program was developed for Thoma Bravo and encompassed speaking opportunities, media placements, deal announcements and expert positioning. Unique situations have called for tailored strategies. For instance, in the middle of a crowded fundraising environment, a customized media relations approach was created for Thoma Bravo’s Fund XI and resulted in national, targeted exposure. The largest fund ever for the firm, Fund XI gained widespread attention, including a feature by The New York Times DealBook and coverage in every national, regional and vertical media outlet that LANE targeted.
A consistent PR effort has increased the visibility of Thoma Bravo and its achievements, playing a significant role in elevating the firm’s profile in key markets and driving demand for its funds.