Syncapse is a social performance management platform that works with some of the world’s most valuable brands. With a seemingly countless number of competitors in the crowded social marketing space, the company was fighting to get greater coverage and awareness of its brand. What’s more, constant change throughout the industry, including new players and regular M&A activity, made it difficult to stand out in a meaningful way. Needing to establish itself as a market leader, Syncapse came to HORN for a digital communications strategy that would position the firm for future growth.
The team began by clearly articulating Syncapse’s story – with an emphasis on its differentiators – and tailored messaging specifically to resonate with the big brands the company was targeting.
- New motion graphics and customer testimonial videos – scripted, designed and produced by HORN’s interactive team – communicated updated messaging in an engaging and easy-to-understand way.
- The team positioned Syncapse CEO Michael Scissons as a voice of the industry, weighing in with bylines and commentary on current events and hot topics.
- A robust speaking and awards program generated high-profile branding opportunities – most notably a speaking spot at the Cannes Lions International Festival of Creativity.
The team also developed a comprehensive communications strategy as Syncapse prepared to acquire Clickable, a top social and search advertising management platform. HORN developed all messaging and implemented an aggressive media relations campaign designed to maximize exposure in top-tier publications across tech / business / social media sectors regarding the company’s first acquisition.
HORN’s digital communications efforts successfully transformed Syncapse from an under-the-radar competitor to a clear leader in the crowded social marketing space.
Overall, the team secured nearly 60 pieces of earned media coverage in publications geared towards Syncapse’s target market – more than four times what Syncapse had garnered in the previous five years combined. In addition, HORN turned Syncapse’s acquisition of Clickable into must-read, headline-dominating news across all targeted sectors, with coverage in AllThingsD, Ad Age, VentureBeat, MediaPost, InsideFacebook, AllFacebook and Business Insider.