With a new plan in place to increase the firmís visibility and demand for its funds, the announcement for Fund VI was crafted to reinforce the firmís investment strategy and emphasize its positive momentum in North America.
A tiered approach to media outreach drove positive stories in select, high-impact media outlets in the investment community. Announcement materials for Fund VI guided coverage about the fund and supplemented stories by including background on the firm and its recent history of positive deal-making. Through pitch efforts, Swander Pace Capital spokespeople conducted embargoed interviews with two key outlets and held one post-announcement interview to inspire positive stories and push for premium placement in selected outlets.
The dedicated PR effort increased the visibility of Swander Pace Capital and its achievements, playing a significant role in elevating the firmís profile, enhancing fundraising abilities in key markets and driving demand for its funds. Fund VI garnered coverage in outlets such as PE Hub, Fortune Term Sheet, PE Hub Wire, Buyouts, Alt Assets, Mergers & Acquisitions, Pitch Book, Private Equity International and The Wall Street Journal: PRO. In the last two years, Swander Pace has gained quality placements focused on thought leadership, award recognition, and transaction and fund coverage.